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Marketing Communications Theory and Practice Diploma

Course Information

Have you ever thought of the way in which marketing trends and opportunities can be identified? Would you like to learn the techniques and skills in conducting marketing audits, design an effective marketing communication strategies, and in profiling the local and international market? The City Business School’s diploma course in Marketing Communications Theory and Practice will cover the above-listed topics. This course will provide an introduction to the basic concepts of marketing, communication theories related to marketing and how it applies to the commercial world of today. Using City Business School innovative model of teaching, learners will have the ability of applying what they learn in theory to real business situations. They’ll learn from industry-experienced tutors and benefit from their vast knowledge and experience.

This diploma course in Marketing Communications Theory and Practice will provide participants with the skills and knowledge needed to build a successful career in a sector that is dynamic and creative. City Business School Diploma course will focus firmly on developing the expertise needed by an individual to analyse, plan, anticipate and control an effective marketing communication, in ways that is profitable to an organisation. This course will provide the basic understanding of Marketing Communications Theory and Practice which serves as the base for the rest of the program. Participants will learn hoe communication can help in achieving an organisation objective.

For More Details Email us on info@citybusinessschool.co.uk

This diploma course will teach you how to use communication tools, advertising tools, promotion tools, PR tools, social and digital media tools, personal selling and interactive tools, and marketing tools, to help organisations achieve their marketing and communication objectives. This course will provide the theory and practice in the types of activities you will be required to perform in your role as marketing manager and personnel in any organisation. This course aims to provide individuals with the necessary skills and knowledge needed for the management of marketing communication and brand support role within an organisation. It explains the relationship between marketing and communications and also provides knowledge on the techniques and theories of research, and its application to marketing communication.

Course Benefits

At the end of this diploma course, you will be awarded with a diploma in Marketing Communications Theory and Practice, and will also be able to:

  • Analyse and respond to marketing communications objectives by applying the theories and principles of marketing and communications.
  • Develop creative solutions to address the challenges in marketing communications.
  • Implement, plan, evaluate, and monitor projects by applying the principles and theories of project management.
  • Develop competencies in communication, analytics, and decision-making together with the qualities of self-reliance, responsibility which will promote an individual contribution to organisations.
  • Evaluate the effectiveness of various initiatives in marketing communications and so much more.

All course materials are included in the course fee

Qualification Assessment

All our qualifications are assessed on the basis of written course works.

2-4 Weeks depending on how quickly the students can submit their assignments.

For the Entry requirements please send your enquiry to info@citybusinessschool.co.uk

This course is delivered via our online Learning Portal. All course materials are available online. In some cases we send hard copies of the materials to our students.

For further details please contact us on info@citybusinessschool.co.uk

There is a number of options you can pay your fees, we accept bank transfer, Sterling cheques, Sterling Bank drafts, Master Card and Debit Card payments.

Once a student is registered we will allocate a UK-Based tutor to guide the student through out his/her studies. The tutor will be available via telephone, email and via Virtual Learning Environment. The tutor will guide and support the student till the given assignments are complete and submitted.

Course Curriculum

Curriculum is empty

Course Tutor

Marketing Communications Theory and Practice Diploma

[vc_row][vc_column][vc_tta_accordion style="flat" color="sky" spacing="10" c_icon="" active_section="1" no_fill="true"][vc_tta_section i_icon_fontawesome="fa fa-bookmark" add_icon="true" title="Course Review" tab_id="1494507817044-fe68a76d-7d9f"][vc_column_text] Have you ever thought of the way in which marketing trends and opportunities can be identified? Would you like to learn the techniques and skills in conducting marketing audits, design an effective marketing communication strategies, and in profiling the local and international market? The City Business School’s diploma course in Marketing Communications Theory and Practice will cover the above-listed topics. This course will provide an introduction to the basic concepts of marketing, communication theories related to marketing and how it applies to the commercial world of today. Using City Business School innovative model of teaching, learners will have the ability of applying what they learn in theory to real business situations. They’ll learn from industry-experienced tutors and benefit from their vast knowledge and experience. This diploma course in Marketing Communications Theory and Practice will provide participants with the skills and knowledge needed to build a successful career in a sector that is dynamic and creative. City Business School Diploma course will focus firmly on developing the expertise needed by an individual to analyse, plan, anticipate and control an effective marketing communication, in ways that is profitable to an organisation. This course will provide the basic understanding of Marketing Communications Theory and Practice which serves as the base for the rest of the program. Participants will learn hoe communication can help in achieving an organisation objective. <p style="text-align: justify;">For More Details Email us on info@citybusinessschool.co.uk</p> [/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome="fa fa-book" add_icon="true" title="Course Contents" tab_id="1494507817092-6b998ec6-966b"][vc_column_text] This diploma course will teach you how to use communication tools, advertising tools, promotion tools, PR tools, social and digital media tools, personal selling and interactive tools, and marketing tools, to help organisations achieve their marketing and communication objectives. This course will provide the theory and practice in the types of activities you will be required to perform in your role as marketing manager and personnel in any organisation. This course aims to provide individuals with the necessary skills and knowledge needed for the management of marketing communication and brand support role within an organisation. It explains the relationship between marketing and communications and also provides knowledge on the techniques and theories of research, and its application to marketing communication. <strong>Course Benefits</strong> At the end of this diploma course, you will be awarded with a diploma in Marketing Communications Theory and Practice, and will also be able to: <ul> <li>Analyse and respond to marketing communications objectives by applying the theories and principles of marketing and communications.</li> <li>Develop creative solutions to address the challenges in marketing communications.</li> <li>Implement, plan, evaluate, and monitor projects by applying the principles and theories of project management.</li> <li>Develop competencies in communication, analytics, and decision-making together with the qualities of self-reliance, responsibility which will promote an individual contribution to organisations.</li> <li>Evaluate the effectiveness of various initiatives in marketing communications and so much more.</li> </ul> All course materials are included in the course fee <strong>Qualification Assessment</strong> All our qualifications are assessed on the basis of written course works.[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome="fa fa-clock-o" add_icon="true" title="Duration" tab_id="1494508304100-d32f009e-8ce3"][vc_column_text]2-4 Weeks depending on how quickly the students can submit their assignments.[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome="fa fa-sign-in" add_icon="true" title="Entry Requirements" tab_id="1494508354837-ac2dcf7d-9c12"][vc_column_text]For the Entry requirements please send your enquiry to info@citybusinessschool.co.uk[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome="fa fa-line-chart" add_icon="true" title="Progression" tab_id="1494508411313-26a0709b-5b43"][vc_column_text][/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome="fa fa-sitemap" add_icon="true" title="Course Delivery" tab_id="1494508542133-c7050aec-04b2"][vc_column_text]This course is delivered via our online Learning Portal. All course materials are available online. In some cases we send hard copies of the materials to our students. For further details please contact us on <a href="mailto:info@ukhomecollege.co.uk">info@citybusinessschool.co.uk</a>[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome="fa fa-money" add_icon="true" title="Payment Options" tab_id="1494508886533-65baa5e1-2f0d"][vc_column_text]There is a number of options you can pay your fees, we accept bank transfer, Sterling cheques, Sterling Bank drafts, Master Card and Debit Card payments.[/vc_column_text][/vc_tta_section][vc_tta_section i_icon_fontawesome="fa fa-users" add_icon="true" title="Tutor Support" tab_id="1494508945356-feb1f4d0-e3dd"][vc_column_text]Once a student is registered we will allocate a UK-Based tutor to guide the student through out his/her studies. The tutor will be available via telephone, email and via Virtual Learning Environment. The tutor will guide and support the student till the given assignments are complete and submitted.[/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column][/vc_row]